I love how organized Scandinavians are. Look at the big ass numbers on each seat. Hopefully, they're as organized here in Manila. In Copenhagen, the PR people usually assign just a couple of seats per media/publication company so everybody gets a chance to sit on the front row. If it's vacant then they usually let people occupy it. Frankly, I don't get the point of having ten or more people from the same publication sit on the front row since obviously they're all not going to write about the show. It just doesn't make sense. They should only pick a couple of people who can represent the publication. I mean if there are tons of vacant seats then it's okay to grab it. But if there's only a few then it's not quite polite to hoard the seats.