Odd Molly is one of the few Swedish labels that doesn't have that distinct Scandinavian aesthetic. It certainly defies the typical connotation of Swedish fashion. Boho-chic and folk dressing are in my opinion the best terms to describe Odd Molly. It was fun watching the show. Although I have to admit it was quite hard for me to appreciate the clothing since it wasn't my cup of tea. I did love the fabulous set and the goodie bag and the good amount of interesting characters that graced the show. Yes the show was packed with several die-hard Odd Molly fanatics sporting full-on "folk wear" as my Swede friends would call it.