9.13.2011

ODD MOLLY SPRING SUMMER 2012 SHOW

Odd Molly is one of the few Swedish labels that doesn't have that distinct Scandinavian aesthetic. It certainly defies the typical connotation of Swedish fashion. Boho-chic and folk dressing are in my opinion the best terms to describe Odd Molly. It was fun watching the show. Although I have to admit it was quite hard for me to appreciate the clothing since it wasn't my cup of tea. I did love the fabulous set and the goodie bag and the good amount of interesting characters that graced the show. Yes the show was packed with several die-hard Odd Molly fanatics sporting full-on "folk wear" as my Swede friends would call it.