As promised here's my exclusive interview with Odeur, one of my favorite Scandinavian labels! I had the opportunity to watch their latest collection in Copenhagen last August thanks to Marlo Saalmink who was so extremely kind to place me on the front row. It was indeed an experience I won't forget!
Founded in Stockholm as a brand experiment, Odeur is designed by Petter Hollström and Gorjan Lauseger. Available in 17 countries today, Odeur breaks sexual barriers by advocating a strong unisex vision of fashion to its legion of followers.